WHY ANTI - OUR PROMISE
We are ANTI the way traditional hair products make your hair feel. ANTI farewells overdone hair and welcomes concentrated formulas for superior performance with a natural finish. Feeling like they’re barely there, ANTI avoids the ever so common product build-up, with a portfolio that is lightweight, simplified and addictive.
ANTI empowers beauty in a world driven by social conscience, product performance and individuality.
Natural plant-based ingredients and oils minimize silicones and synthetics and hero nourishing oils of avocado, argan and coconut promises and brand that is different to any other.
All ANTI products are addictively gluten, sulphate, paraben free and completely vegan – certified by Leaping Bunny - the gold standard against animal testing and cruelty.
We are the vision of the hairdressing industry’s leading creatives with a combined experience in the professional hairdressing industry of more than 100 years. ANTI promises the ultimate professional quality brand that takes pride in transparency by understanding the needs of both the professional stylist and the human race as a collective.